Selling Your Halifax Condo in the Digital Age!

Before the rise of digital advertising, the REALTOR® Standard in any given listing was to stick a sign in the front of the condo building, maybe pay for an ad in the local paper, and conduct an open house to get your condo sold. This was all it took to find a buyer, as the traditional way of property shopping was to check the paper or drive around the city.

Now, everything has changed.

According to Matterport, a company with cutting-edge technology to advertise listings virtually, 90% of buyers across all demographics use mobile and web technology to narrow down their list of properties to consider.

Real estate listings with digital advertising content receive 403% more inquiries than those without.

And

92% of buyers search the internet before ever contacting a listing agent about a particular property.

The rise of digital advertising and technological advancements has completely moved the real estate advertising-game from a simple yard sign to 3D virtual tours, social media, email targeting, listing alert systems, video chat viewings and so much more.

As a condo owner, when it is time to sell your property, you need an agent who understands the importance of digital advertising in today’s market. Someone who will be able to execute advertising in all corners of the internet, and make your listing the most appealing to virtual buyers. Have a look below at how we have made digital listings and advertising our forte:

First, let’s talk about the virtual tour.

What is a virtual tour?

A virtual tour is an immersive, 360-degree view of your condo. This technology allows buyers to click different points in the unit, and the software will bring them through those rooms, similar to walking through in an in-person tour. Buyers can rotate the angles of their perspective to view everything they would view in real life, without leaving their computer.

Why does this matter?

Virtual Tours are changing the game of real estate. Now, buyers can tour properties before they even request a formal viewing. That way, when your listing does receive viewings, you are having buyers coming through that already know they are interested in your condo. Virtual tours cut out a lot of the “browsing” folks, so you only need to prepare for qualified buyers booking viewings and stepping into your condo.

We offer all of our listings complimentary virtual tours of their condos, to help bring only motivated buyers to your door.

Social Media Marketing

Social media has impacted and changed all of our lives in the past two decades, and real estate is no different.

Social media is a great way to advertise your listing to thousands of people instantly. With our combined reach across social media platforms of over 3500 followers, many of these followers being buyers and other agents (who have access to different buyers), we take social media marketing very seriously. The minute your listing is live, we start marketing your condo across social media, to make it go from reaching the MLS system to thousands more.

Our social media strategy includes multi-day posting at specific, timed intervals to ensure maximum exposure, a combination of photo and video content, and paid social media ads. Paid social media advertising reaches beyond our followers, to other users with an interest in Halifax Real Estate.

Promo Videos

Our newest digital marketing strategy is to create promo videos for all of our listings. Many social media platforms which were traditionally only photo-based have switched to video being the predominant form of media over the past year. We keep track of current social media trends to ensure your listing is being advertised in the most beneficial way possible.

In these videos, we do a walkthrough of your listing, edited to catch users’ attention. That way, buyers who are not set up on any sort of listing alerts through a real estate agent, and can not access our virtual tours, will still get a walkthrough of your property prior to reaching out. This minimizes unmotivated buyers again, scheduling viewings and disrupting your day.

Email Marketing

Emailing is another powerful digital tool when marketing real estate. One of the most common ways to view new listings in today’s real estate market is through email listing alerts. Our team alone has over 4000 buyers receiving daily listing alerts in Halifax. Most, if not all of REALTORS’® automated listing alert systems are synchronized to the Nova Scotia MLS system, meaning as soon as your listing goes live, it is included in the following day’s listing alerts for any buyers with criteria matching yours.

Not only will your listing be marketed in this way, but we also take time to design additional marketing emails that target our database with every listing. These additional emails feature your listing’s professional photography, and all of its details and give potential buyers a clear means of reaching out to set up viewings. In these additional marketing emails, your listing stands alone to shine.

Monthly Newsletter

Another digital marketing strategy we have implemented to make your listings stand out is our monthly newsletter. At the end of every month, we create an email campaign to send to our entire database of over 4000 contacts, with tons of information on what is currently happening in the Halifax Real Estate Market. You can check out our past issues here. When you list with us, your listing is featured in its own section of our newsletter. That way, if any of our contacts missed your listing in their daily alerts or our target email marketing, then they can also catch it at the end of the month. We get great responses every month from our newsletter - many of our contacts have told us they look forward to receiving it each month.

These are just some of the ways we ensure your listing stands out online. Digital marketing is important now more than ever in Real Estate. 

Ready to sell your home? Work with us today!

Author: Jordan Gunn
Licensed Real Estate Assistant
Keller Williams Select Realty
The Andrew Perkins Real Estate Team

Preparing Your Condo for Viewings

When your Halifax condo is on the market, there is potential that many eyes will be peering in. You will have likely had professional photos taken, and a home staging completed. This kind of marketing will highlight all of your Halifax condo’s best features, and you will want to keep your condo up to those picture-perfect standards when curious buyers see the unit in person. 

The most obvious step in preparing your condo for viewings is to do a deep clean. While most understand this, they tend to overlook the fact that this deep clean must be maintained for the duration of your listing. 

There are several things that you can do to make it easier on yourself to maintain a high level of order and cleanliness while your condo is listed. Read through for some tips on how to set yourself up for successful condo viewings!

Deep Cleaning

We all know that a Halifax condo that is about to hit the market needs a deep cleaning. You are going to want to ensure everything sparkles. The obvious areas are the windows, countertops, baseboards, floors, mirrors, surfaces, bathtub and toilet. Areas that are sometimes forgotten are the trash bin, arranging toiletries, wiping out cupboards, dusting behind furniture and organizing underneath the sink. You do not know what your potential buyers are going to look at when viewing your condo, so you need to make sure you’ve got all of your bases covered.

Reduce your Clutter

Removing clutter is an essential component of prepping your Halifax condo to sell. You want your condo to feel as spacious as possible to incoming buyers because space = value. If you are toying between leaving something personal on the mantle or putting it away, you should probably put it away. The less personal you can make your condo, the easier it is for someone else to see themselves in it.

This goes for the closets too. Do not simply take all of your extra items and store them in your closet. Buyers will look in the closets to see if they would have enough space for themselves. A cluttered closet will not sell a buyer on your condo.

Take Control of Odours

Smell is a very strong sense and can sway buyers to or away from your condo. It is best to avoid scents in general so that they are not distracting to the buyer, and in case a buyer has a scent allergy. Try to cook milder dishes that do not leave scents lingering as well. If you insist on adding fragrance to your condo, opt for candles or air freshers with very common smells such as fresh linen, lavender or vanilla.

Leave the Unit

It is often very hard for a buyer to picture themselves living in your condo if you are present during the showing. It is also hard for their agents to receive honest feedback from their buyers on what they thought of your space. Sometimes, this feedback is crucial to adjusting your condo or listing to lock in a sale. 

Not only should you physically leave the condo, but you should also remove any family photos or decor specific to your family. This will aid the buyer in picturing themselves in your space.

Open Concept

Buyers in this day and age love open-concept condos. If your condo is built like this, you are in luck. If it is not, however, you can still succeed! Ways to make your condo feel more open-concept are to: remove bulky furniture, keep sightlines open, and rearrange existing furniture to invite people into the room. If you are not sure how to do this, there are professional condo stagers who can help you immensely. 

A Fresh Coat of Paint

A fresh coat of paint on the walls can do wonders when you need to renew a space. Walls get dirty and scuffed over time, and we do not want the buyers thinking about that when they are looking at your condo. If you are going to paint your walls, opt for a light and neutral colour that matches everything, and opens up the space.

Do Not Leave Anything Broken in Sight

This may seem like an obvious one, but it is still worth mentioning. You should fix things that are visually broken. This includes leaking faucets, missing tiles, broken handles or hinges and so much more. If you can see that it's broken, the buyer can too.

Adjust the Temperature

Make sure that the temperature in your Halifax condo is comfortable when buyers walk in. If your condo is too cold, the buyer may not feel like they can relax after a long day of work. If the condo is too hot, they may think there is not enough airflow. The most preferred room temperature is typically between 20-22 degrees Celsius.

The Bottom Line

Your top priority as a condo seller is to get your home sold. And not only get it sold but for top dollar. By following these tips, and any other tips that your REALTOR® or condo stager provides will not only make it easier to reach your goal, but to make the process much smoother from start to finish. When your condo is clean and marketable, it not only increases its value but can add a much more pleasant and excited buyer.

Questions about getting your condo sold? Call us anytime at 902-488-0012

Andrew Perkins

Why You Need to Stage Your Condo to Sell

Staging your condo to sell is a new checklist item in the condo selling process. Not only does it make your condo look the most appealing to potential buyers, but it also may increase offer prices! Let look at some statistics that were pulled by The National Association of REALTORS Research Group in 2019:

40% of buyers’ agents cited that condo staging had an effect on most buyers’ view of the home. 

83% of agents said that staging a condo made it easier for buyers to picture the unit as a future home. 

47% of buyers said that staging the living room was the most important. The second most important was the master bedroom, and then the kitchen.

25% of agents said that a staged condo had an increased dollar value between 1-5%, compared to similar homes that were not staged. 17% of agents said that the dollar value increased between 6-10%.

The average dollar value spent on home staging was $400.

28% of sellers’ agents stated that there were decreases in the time on the market when the condo is staged compare to similar homes that were not staged.

So, what the statistics are saying, is that if you spend on average $400 to stage your condo, and your unit is worth $300,000, you are looking at a probable increase in dollar value of about $7,500, and a potential increase of up to $30,000. Even if it only increased your home’s value by 1%, you are looking at a possible extra $3000!

What does it mean to stage a condo?

Home staging is the process of adding decorations, arranging pre-existing furniture and/or hiring experts to dress your condo to make it look its best for photos and open houses. It is essentially showing buyers the unit’s potential and allows buyers to picture their future home more easily than staring into an empty or unfurnished space.

Some Home Stagers are so good, they can make your unit look like something out of a magazine! Our most trusted home stagers in the Halifax Area are A&E Home Staging. Danielle is phenomenal at aesthetics and design, and working with her guarantees your condo will look its best. Pictured below is some of her work:

Still not convinced? Here are some more reasons below why staging your condo should be non-negotiable in the selling process:

1. Your condo will sell faster

According to the Real Estate Staging Association, condos that are staged sell on average 73% faster, than similar units that were not staged. Just think: the main determinant in a buyer putting in an offer on your unit will be its visual presentation. The average buyer is not going to put an offer on a condo that they do not love the look of, or that they can picture themselves in. If you were a buyer and you looked at five condos, and one of them was beautifully staged, the other four bare, which one would be the most tempting?

2. Highlight the good stuff

Maybe your unit has built-in shelves on the walls or a large fireplace in the centre of the room. Expert Home-Stagers will take these unique aspects of your condo, and stage them properly to show buyers how these accents can upgrade your space, rather than clutter it. A shelf that may have been home to your gaming console for years can easily be turned into a display of artwork or local craft.

3. Hide the flaws

Maybe your condo has some things that you wish you could cover up or erase before buyers walkthrough. If this is the case, home-stagers will factor this into how they carefully place furniture, decor, lamps and rugs so that the buyer is pulled through the perfect flow of the unit, and away from the less favourable features. 

4. You may not see your own clutter

Unless you're a minimalist, you probably have clutter. We are also typically all blind to our own clutter because many of our possessions hold emotional value. You may think that a dresser full of family picture frames makes your bedroom feel like home, but a potential buyer has no connection to these photos, and they will make the room appear smaller to them. When you hire an expert to stage your condo, they look at your space as a product on the market, not as the home that built your life. They will remove what they know buyers do not want to see and replace it with what will get you the top dollar.

5. More money in your pocket

The top priority of home stagers is to get buyers interested in your unit. The more buyers that are interested, the more offers you will receive. Bidding wars can lead to higher offer prices which is what every seller hopes and dreams of. If a couple falls in love with your condo and hears that there are multiple offers, they may offer much more than they were planning to, to make sure they don’t lose it.

Don’t take it personally

A Home-Stager may remove many things from your condo that you cherish and love. You must remember to not become offended if your home-stager tells you to hide your favourite poster or painting: The home-stager is not saying that your favourite wall decor isn’t beautiful - they are trying to make your unit less personal and as marketable as they can to the widest range of buyers. When we remove personal objects and favourite colours and replace them with more generic and neutral decorations and colours, a wider range of individuals may be able to picture themselves in your condo.